“We’ve Never Seen Such A Dramatic Shift”: Bud Light Hopes New Ad Blitz Can Overcome Corporate Suicide

Bud Light sales down 26.1% vs last year in the week ending April 22nd. ?

Sales of the beer plummeted vs last year due to the ongoing backlash from the brands decision to hire Dylan Mulvaney as a brand ambassador.

Rival beer brands Coors Light sales rose by 13.3% while Miller… pic.twitter.com/6835StMEXH

— Oli London (@OliLondonTV) May 1, 2023

• “We’ve Never Seen Such A Dramatic Shift”: Bud Light Hopes New Ad Blitz Can Overcome Corporate Suicide
  by Tyler Durden, https://www.zerohedge.com/
  Bud Light parent company Anheuser-Busch is desperately scrambling to rehabilitate their image following corporate suicide over a transgender ad campaign featuring TikTok influencer Dylan Mulvaney.
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  In order to make amends with distributors after off-site sales fell 26.1% in the week ending April 22 vs. one year ago, the company has pledged to boost marketing spending on Bud Light and accelerate production of a new slate of ads, according to the Wall Street Journal, which adds that Anheuser-Busch will give a ‘case of Bud Light to every employee’ of a wholesaler.
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  read more.

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