Flashback 2009: White House – ‘We Control News Media’!

• 2009: White House — ‘We control news media’! 
  by Aaron Klein, http://www.wnd.com/ 
  A Politico column criticizing the Obama administration’s media tactics is  drawing attention, but four years ago, the White House communications director  disclosed that Obama’s presidential campaign focused on “making” media cover  certain issues while rarely communicating anything to the press unless it was “controlled.”
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  WND exposed the video of Anita  Dunn speaking to the Dominican government at a videotaped conference. Her comments were given further national attention after the popular Drudge  Report posted the WND story. Dunn stepped down two weeks after the story was released, although she said  she was staying on in an advisory position. “Very rarely did we communicate through the press anything that we didn’t  absolutely control,” Dunn told the Dominican officials.
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  “One of the reasons we did so many of the David Plouffe videos was not just  for our supporters, but also because it was a way for us to get our message out  without having to actually talk to reporters,” said Dunn, referring Obama’s  chief campaign manager.
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  “We just put that out there and made them write what Plouffe had said as  opposed to Plouffe doing an interview with a reporter. So it was very much we  controlled it as opposed to the press controlled it,” Dunn said.
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  Dunn said that whether it was a Plouffe video or an Obama speech, “a huge  part of our press strategy was focused on making the media cover what Obama was  actually saying as opposed to why the campaign was saying it, what the tactic  was.” The White House, she said, was “making the press cover what we were  saying.”
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  Dunn was speaking at a Jan. 12, 2009, event hosted by the Global Foundation  for Democracy and Development, which seeks to promote collaboration between the  U.S. and the Dominican Republic. The event was held in Santo Domingo and was  attended by the country’s president.
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