New Studies Show Pundits Are Wrong About Russian Social-Media Involvement in US Politics

• New Studies Show Pundits Are Wrong About Russian Social-Media Involvement in US Politics
  by Aaron Maté Twitter, https://www.thenation.com/
  Far from being a sophisticated propaganda campaign, it was small, amateurish, and mostly unrelated to the 2016 election.
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  The release of two Senate-commissioned reports has sparked a new round of panic about Russia manipulating a vulnerable American public on social media. Headlines warn that Russian trolls have tried to suppress the African-American vote, promote Green Party candidate Jill Stein, recruit “assets,” and “sow discord” or “hack the 2016 election” via sex-toy ads and Pokémon Go. “The studies,” writes David Ignatius ofThe Washington Post, “describe a sophisticated, multilevel Russian effort to use every available tool of our open society to create resentment, mistrust and social disorder,” demonstrating that the Russians, “thanks to the Internet…seem to be perfecting these dark arts.” According to Michelle Goldberg of The New York Times, “it looks increasingly as though” Russian disinformation “changed the direction of American history” in the narrowly decided 2016 election, when “Russian trolling easily could have made the difference.”
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  The reports, from the University of Oxford’s Computational Propaganda Research Project and the firm New Knowledge, do provide the most thorough look at Russian social-media activity to date. With an abundance of data, charts, graphs, and tables, coupled with extensive qualitative analysis, the authors scrutinize the output of the Internet Research Agency (IRA) the Russian clickbait firm indicted by special counsel Robert Mueller in February 2018. On every significant metric, it is difficult to square the data with the dramatic conclusions that have been drawn.
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  • 2016 Election Content: The most glaring data point is how minimally Russian social-media activity pertained to the 2016 campaign. The New Knowledge report acknowledges that evaluating IRA content “purely based on whether it definitively swung the election is too narrow a focus,” as the “explicitly political content was a small percentage.” To be exact, just “11% of the total content” attributed to the IRA and 33 percent of user engagement with it “was related to the election.” The IRA’s posts “were minimally about the candidates,” with “roughly 6% of tweets, 18% of Instagram posts, and 7% of Facebook posts” having “mentioned Trump or Clinton by name.”
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  • Scale: The researchers claim that “the scale of [the Russian] operation was unprecedented,” but they base that conclusion on dubious figures. They repeat the widespread claim that Russian posts “reached 126 million people on Facebook,” which is in fact a spin on Facebook’s own guess. “Our best estimate,” Facebook’s Colin Stretch testified to Congress in October 2017, “is that approximately 126 million people may have been served one of these [IRA] stories at some time during the two year period” between 2015 and 2017. According to Stretch, posts generated by suspected Russian accounts showing up in Facebook’s News Feed amounted to “approximately 1 out of 23,000 pieces of content.”
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