Chain Store Sales Collapse Following Already Disappointing Black Friday
- Chain Store Sales Collapse Following Already Disappointing Black Friday
by Tyler Durden, www.zerohedge.com
Just as we warned, based on credit card data, this holiday spending period is a disaster. Following disappointing sales over the Black Friday to Cyber Monday weekend, there has been absolutely no follow-through momentum as is usually seen. Chain Store same-store-sales crashed 6.3% week-over-week…
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This should not be a surprise with a mere 1.7% YoY gain that fits with credit card data…
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Well, if this year the annual comps are solidly negative then applying the same delta, it would mean that the “seasonally adjusted” retail sales data will be about 1.2%, a 70% drop from last year. Not sure how one can spin that.
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